 |
Are
you web designers or marketers? |
We specialise
in Online E-marketing although we do do
some web design and we do offer some database
and scripting services. Our key strengths
nevertheless, are a variety of E-marketing
services.
Back to top
|
What
do you look for in prospective clients?
|
We consider anyone as a prospective
client. Having said that, our clients need
to be willing to be flexible with changes
to their websites (within reason of course)
because a lot of SEO (Search Engine Techniques)
require small changes on the website itself.
Back to top
|
When
do I need an eMarketing consultant? |
These days many companies
are thinking about hiring an e-marketing
consultant (also sometimes called 'Website
Analysts). It is true that everyone wants
to get into the top 10 of Google and other
major search engines, and of course not
everyone can. But, the fact is is that the
earlier you get your site optimised and
high in website search engines, the easier
it will be to keep it there. As a company
we tend only to undertake 1 or maximum 2
business within one given sector, so that
we can focus on building the sites within
that market.
Back to top
|
Why
is search engine positioning so important?
|
The income a
company can gain from wide and global Internet
coverage is great. Consider also that Internet
and direct marketing costs can be significantly
lower than some other forms of marketing.
Search engine marketing gives you a better
return than television, radio, direct mail,
print ads or trade shows.
With Google currently having literally more
than a billion web pages in their index,
it is essential that a website appears in
the top 10 (or possibly top 20) results
of the main search engines. Over 55% of
all Internet purchases begin with a search
engine, so it only makes sense to target
people who are already looking for you in
the first place. The quality of these leads
are incredibly high as these are people
who are specifically interested in your
products or services. Having a top ranking
in a major search engine is like having
a full page ad in the Yellow Pages in every
major city of the world.
Back to top
|
How
do search engine listings compare to banner
ads, bulk email, or affiliate programs? |
Search
engine listings are known to be the most
effective form of E-marketing advertising,
with online consumers 12 times more likely
to purchase your products or services after
finding your web site through a search engine,
than all these other programs combined.
Nevertheless, you should not ignore the
effectiveness of other media. It takes 6-8
impressions to create brand recall in the
mind of your prospective customer and your
long-term marketing strategy will be most
effective through integration of online
and offline activities that utilise a mix
of marketing tools.
Back to top
|
What
about those who claim to Submit your Web
Site to Over 3500 Search Engines? |
Paying money for such a service
, can not only be a waste of money, but
they can actually hurt your rankings. Google
are known to penalise people who use multiple/batch
search engine submissions, and the majority
of these submitting companies are simply
individuals who have purchased an automated
website submission software. The fact is
is that site optimisation can improve your
ranking but submitting an un-optimised web
site just doesn't work.
|
What
is Google's PageRank Anyway? |
PageRank is
a measurement of an individual page's value.
Google interprets a link from page A to
page B as a vote, by page A, for page B.
Additionally, Google look at the value/Pagerank
of the site from whom the link to your site
comes. If for example, the BBC link to your
site, this will be more valuable than Joe
Bloggs. Also the relevancy of the link into
your site, in comparison to the appropriateness
to your own site. Important, high-quality
sites receive a higher PageRank, which Google
remembers each time it conducts a search.
Google uses sophisticated text-matching
techniques to find pages that are both important
and relevant to your search. Google goes
far beyond the number of times a term appears
on a page and examines all aspects of the
page's content (and the content of the pages
linking to it) to determine if it's a good
match for your query.
|
What
about Pay-Per-Click Programs? |
Some search
engines offer a service in which you bid
for top positions on certain keywords. The
highest bidder for a chosen term ranks highest
in the search engine results for this term,
the next highest appears second etc. The
price of the bid is charged to you whenever
a user clicks on your entry. The more you
bid, the higher your listing is ranked.
Depending on your product, how much gross
profit you make from it, and what your conversion
ratio is, it can be very profitable. But
if you are a small business owner starting
out on the web with lots of competitors,
the bidding war can drive prices out of
your reach, making it impossible to compete
with the big companies who can afford this
potentially expensive method of advertising.
|
|
|
| What
about Meta-Tags? |
Search Engines
still analyse title tags, image tags, link
structure, directory structure, keyword
density, relevancy, prominence, and proximity.
Total number of words on the web-page, word
repetitions, total words in certain areas
on the page, alt tags, input tags, javascript,
comment lines, domain name, directory name,
filename, all also matter. Google are considered
to use over 100 consideration in their search
engine algorithm. Meta
tags DO not need to correctly set but Title
tags and other issues mentioned must be
given a lot of attention.
|
How
Long Does Search Engine Optimisation take? |
With Google,
most experts agree that new content is placed
in a reserve for about 3 months before it
even has a chance to achieve good ranking.
This is called the "Sandbox Effect." According
to this popular theory, new web pages and
links are placed in "quarantine" for at
least 8 to 12 weeks of evaluation before
they are allowed to gain any top rankings.
Do not bother using a company who promise
instant results and unrealistic promises.
At Pro Marketing Online we will give you
a realistic time-frame and a fair price/consultancy
fee.
This process cannot be speeded up, because
each search engine has its own agenda for
spidering and ranking websites. This does
take time, but our clients don't rely solely
on search engines for their online marketing.
Have a dynamic, results-oriented integrated
marketing strategy and before long there
will be visitors arriving at your site from
all directions.
Back to top
|
| How
do we begin? |
Contact us immediately and
we will call you within 48 hours.
Back to top
|
| Where
do you do business? |
We are based in Bristol and Bath, UK,
but we work throughout the South West, England.
Places include Exeter, Plymouth, Weston-Super-Mare
and we can also undertake any work in the
world because we are able to communicate
over the web i.e. MSN Messenger, Skype and
freeconference etc.
Back to top
|
| Contact
us for SEO advice and planning now. |
