If you are serious about using Pinterest to drive high levels of traffic to your own site, there are certain Tailwind strategy mistakes you will absolutely want to avoid!
You will already appreciate that in order to do daily pins to numerous boards, the only practical way to do this (if you want to save time), is to use a scheduler.
It is vitally important though, also to ensure that you use a scheduler that Pinterest officially accepts as a 3rd party tool.
The most popular Pinterest scheduling tool that Pinterest has openly said they are okay for you to use is Tailwind (click here to try it for free).
When using Tailwind, there are a number of classic mistakes people make when first using it. Let’s dig into what these mistakes are and how you can avoid these errors.
Table of Contents
1. Failing to Use and Set-up Boards Lists
Once you have joined a number of group boards on Pinterest, you can save a significant amount of time by making sure that you set up your group board lists correctly.
Group board lists are a fantastic way to massively reduce the time you spend trying to build up the number of pins to fill up your schedule so that you can create a regular and ongoing pinning strategy.
With group board lists you are able to:
- Group together in one list group boards that are related i.e. you could make a Board list of SEO boards you are connected to.
- Attach and schedule one pin to the whole list in one go i.e. it might be 10 or 20 group boards, instead of one at a time. A BIG time-saver!
- It means that you can easily post a Pin that is related to a specific subject, to a specific set of boards. For example, you can schedule a pin all about Working remotely, to all work from distance related group boards you are on, and with just one-click.
How to Set Your Tailwind Board Lists
- On the left side menu on Tailwind, click ‘Publisher’
- Then navigate down to ‘Board Lists’
- Next, click where it says ‘Click to add a list’ and give your list a clear and easy-to-understand name
- Finally, populate your list by clicking ‘Type a Board Name’ inside the list and find and add any boards you are already connected to, to add it to this list.
How to Publish to Your Groups Lists
To schedule pins to your board lists rather than one individual board, you will see the boards lists at the top of your board names (see image below) automatically, if you have any lists.
Just select the board list/s you want to pin to.
2. Forgetting to Take Advantage of Interval Scheduling
Interval scheduling is a must-use tool in Tailwind and it is essential for one key reason.
Using the interval scheduler will help you to spread out pins to set minimum time-frames, meaning that you can avoid the potential issue of being seen as spamming Pinterest.
If you are scheduling one pin to multiple boards, you do NOT want the pins to all show as being posted consecutively and to show on your ‘Pins’ tab as all the same.
This will put people off viewing your pins as it will look unnatural on your profile and it would provide a poor user experience for those following your pins.
The interval tool looks like this!
How to Use the Set Interval Tailwind Tool
To set the interval tool follow these steps:
- Make sure you already have board lists set up
- Click to pin an image as you normally would in Tailwind but to a boards list (see how to do list in boards lists in point 1 above)
- After selecting your board/s to schedule to, then look further down (see image below) and click the ‘Use Interval’ button.
- You can then select the minimum time frame you want between this one pin being posted to different boards. I suggest choosing between 2 and 5 days.
3. Not Pinning Consistently
One of the keys to mastering Pinterest marketing is to pin every day and to be extremely consistent!
Pinterest as a platform is very much about interactivity in that you absolutely need to:
- Pin every day
- and add new content at least once a week
Sounds overwhelming? Do not worry! This is why Tailwind is so damned good!
By creating a schedule that means you post one pin to say 10 boards in one go and by making multiple images for each page you are pinning, you can easily build up several days’ worth of pins very quickly.
By using Tailwind to set up this scheduling, Tailwind will post your pins whilst you sleep!
The pins will be posted using smart scheduling whereby the Tailwind tool decides automatically the best time to schedule and post the pins.
So there is really NO EXCUSE for letting your queue of pins run dry! You can even set the queue for weeks in advance.
4. Not Using Tailwind Tribes
If you want people to share your Pins, you have to be willing (at least in the beginning when you are getting started) to share the pins of others.
Tailwind Tribes is a great way to ‘Grow Faster Together’ by helping others who in turn help you.
You can search the various Tribes to find Tribes that match your niche.
Do try and make sure you stick to related tribes as this will make it much easier for you to find relevant pins from the tribes to post to your own boards.
With most tribes, you will pin one of someone else’s pins, in return for being able to post 1 pin.
In short, joining 5 – 10 Tribes when starting off, and using this in addition to group boards, can be a great strategy to get some traction for getting some virality for your own pins.
5. Failing to Make Multiple Images for Each Post
If you do not use Tailwind, then monitoring what boards you have already posted items to and when you did the pins, is all but impossible.
One of the great things with Tailwind is that, if you try to schedule a pin to a board you have already pinned to with the same destination URL for the pin, then Tailwind will give you a reminder message (see image above).
So, what does this mean in regard to making multiple images for each post on your site?
Well, first off, you should always be making at least 3 or 5 or even more pins for each URL you are pinning to.
This is recommended by Tailwind and almost all (if not all) Pinterest super users will use multiple pins for the same URL.
Okay. So, if you have old posts on your site that you only ever made one pin image for, make more images for that post and you CAN add them to the same board, as long as it is a different image.
So the rule is: do NOT pin the same image to the same board to the same URL. I suggest never to do that.
If you are unsure if you have already pinned an image to a specific board before, try to schedule it in Tailwind and you will soon find out if you have as you will see the reminder/warning message and icon.
Use Tailwind as a tool to monitor what you have already posted and where.
Bonus Idea. Not Using the Shuffle Queue Feature
When you are searching Tailwind Tribes to add pins to your schedule, you will very likely add a whole bunch in one go, to save time.
The result of this is that you will have a batch of pins to other people’s sites, filling up one or two days of your schedule.
A good idea can be to spread these pins out.
Likewise, you might find by accident that you have scheduled some of your own pins that are the same image, too close to each other.
Alas, the very easy solution is to click the ‘Shuffle Queue’ button.
And guess what, that button does exactly what it says! It will shuffle your pins but will leave any interval/locked pins in place. It’s like magic!
Are You Ready to Improve Your Traffic from Pinterest?
Do you still need to try Tailwind? Try it out for free here.
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Hi, regarding the 5th point, create multiple pins for one blog post. Is there any limit I can create the pins for the same URL?
I have a site got around 10 posts, and I plan to create 50+ pins with different images, titles, and descriptions for a single URL, and scheduling it to one post per week.
Is it again Pinterest term?
Hi Wilfred. For one URL most people who do well on Pinterest usually have about 5 images per post. So if you mean that the 50 pins are for the 10 posts that that is normal yes. If on the other hand, you did 50 pins for each and every page that would probably raise a flag with Pinterest. cheers, Paul
I am a new blogger and learning so much about all the tricks of the trade. Thank you so much for sharing this information. I’ve been on the fence of using Tailwind as I’ve been reading both sides of its benefits, but I think being a newbie, I may really need it. Thanks so much for the information!
Hi Anita. Yes, Tailwind an amazing tool and I highly recommend it if you are using Pinterest in your marketing efforts.
I had no idea Tailwinds had group boards. I’m so happy that your post doesn’t just talk about it, but also describes how to set them up. I cannot thank you enough for sharing this information.
Hi,
Thank you so much for making me notice that interval feature!
I was worried that without the Smartloop powerup that’s a little too pricey for me I would not be able to schedule efficiently.
But with intervals, I can probably schedule a week’s worth of pins in a short amount of time.
Hi Seb. I am delighted you found the information on internal scheduling for Tailwind useful. Good luck with your blogging.
I have been looking all over for the answer to my pinning question and you’ve come close w #5. But I am still unclear. Tailwind gives you a warning when you try to pin to same URL, regardless of whether it is a new image. What. Does. That. Mean. What do I do? I should ignore the warning if I have a new image then?
Also, your article says you can pin to “20 boards” but Tailwind warns you of you post to more than 10 at once. What does that mean? What do I do – ignore the warning or only post to 10?
Hi Rebecca – I am about to update the post as Pinterest change things every so often. Nowadays I recommend only to pin one new image to one of your boards and to make sure that that board is the most related to the pin. Gone are the days when it is best to post one pin to multiple boards. As I understand it now, posting to more than one board is seen as spamming by Pinterest.In Tailwind if you are pinning a brand new image then it seems fine to ignore their warning as they are just pointing out that you have posted something to the same board. If it is a new image then that is never going to be an issue.